Attio Founding Expert

Your product knows who's ready to buy.Your CRM doesn't.

We operationalize your product data through Attio and own the full GTM stack around it. Deployed by a Founding Expert Partner in 14 days, maintained for as long as you need.

Book a Sprint Call
30+ Attio deployments 100+ motions deployed 2-week sprint, risk-free
Working Mono
Trusted by product companies on Attio
Reducto Corti Granola Vertex CloudIQ
30+
Attio deployments
Same infrastructure patterns, deployed and refined. PQL scoring, enterprise detection, expansion triggers. You inherit what works.
Week 2
Signals live in Attio
Your sales team sees who's expanding, who's at risk, who just crossed a threshold. Not a dashboard. Their actual CRM.
0
Engineering hours
We build every connector. Intercom, Stripe, PostHog, your usage metering. Your product team stays on their roadmap.
01 / The Problem

Your Best Product Data Never
Reaches Your CRM

API consumption, feature adoption, workspace growth, activation milestones. Your product generates buying signals every hour. But they're locked in your warehouse, your event stream, your analytics tool. Your sales team logs into Attio and sees none of it.

What your product knows
API consumption tripling at 3 accounts
Enterprise team evaluating on free tier
Power user crossing activation threshold
Account usage declining for 14 days
What your CRM sees
Nothing
Nothing
Nothing
Nothing
The data exists Your CRM can't read it

Your product data is a goldmine.
Your CRM can't read it.

02 / What You Get

One Engineer. One System.
Yours.

Most Attio setups configure the CRM and call it done. A PATCH Engineer contextualizes your raw product data first, makes it AI-legible, then builds context-driven growth infrastructure on Attio. Greenfield or inheriting an existing build. 30+ deployments of judgment. Yours from day one.

The PATCH Engineer
AI-augmented. One of the first two Attio Founding Expert Partners globally. Writes warehouse connectors, product data pipelines, outbound sequences, and GTM automations. Picks up existing infrastructure or builds from scratch. Acts as architect and day-to-day owner of your entire GTM stack, not just Attio. Backed by 100+ production-grade patterns refined across 30+ deployments.
The System
PATCH is modular growth infrastructure deployed on Attio. Every automation, integration, and growth motion is a patch. A self-contained module you own. PATCHBOOK is where your team sees it all working. Three surfaces, one data layer built on your product data. Infrastructure that appreciates as an asset, not a subscription that expires.
Full ownership
Every line of code, every automation, every Attio config. Yours. No vendor lock-in. Walk away anytime with everything.
Data sovereignty
Your product data stays in your warehouse. Your CRM stays yours. We build on your stack, not ours. No data leaves your environment.
Adds to valuation
Infrastructure you own appreciates as an asset. It shows up in due diligence, not as a line item.
User hits your API → Usage tracked → Account enriched → ICP scored → AE alerted in Slack → Expansion in Attio
One motion. Product data to CRM. Automatic.
See what product signals your Attio is missing.
or book a sprint call
03 / PATCHBOOK

Your Growth Workspace.
Not a blank canvas.

Your PATCH Engineer contextualizes your raw product data and makes it queryable in plain language. Your team opens PATCHBOOK and sees their Attio data clearly for the first time.

PATCHBOOK
Full visibility, zero SQL
Growth notebooks anyone can launch. Ask a question in plain language, get a live view of your data, act on what surfaces. Every motion visible, every experiment tracked, every decision backed by live data.
Slack Assistant
Team-wide growth intelligence
Understands your team at a user level. Expansion alerts for your AE. Health digests for CS. Pipeline snapshots for your founder.
Attio
CRM
Attio, by a Founding Expert Partner
Product signals, ICP scoring, enrichment, expansion flags. All flowing in clean. Live data, not gut feel.
Ask
"Which enterprise accounts are hiding in self-serve?"
See
High-ICP accounts with growing usage, support tickets, and expansion signals. Updated live. Route to AE. Trigger enrichment. Launch the outreach sequence.
Ask
"Which accounts are approaching their credit limit?"
See
Usage acceleration curves. Predicted overage dates. Expansion-ready flags. Alert the AE before the customer asks.
PATCHBOOK Account Intelligence with industry breakdown and AI analysis
PATCHBOOK Explore cell with natural language input
PATCHBOOK Companies view with signals panel
Growth notebooks. AI-driven analysis. Every cell type your team needs. Zero SQL required. PATCHBOOK
04 / What We Build

Every Motion Your GTM
Stack Needs.

Not just Attio configuration. End-to-end GTM infrastructure. Each motion deployed as owned code that compounds.

Product Data Connectors
Direct connections to your warehouse, event stream, or product database. Snowflake, BigQuery, PostHog, Segment, custom APIs. Every connector built for you
Signal Translation Layer
Raw events become business intelligence. Usage aggregation, activation detection, health scoring. Contextualized for your product and sales motion
Attio Configuration
Objects, attributes, pipelines, views, and automations designed by a Founding Expert Partner. Your CRM structured around your product data model
Enrichment + Enterprise Detection
Waterfall enrichment on every contact and company. Product usage patterns identify enterprise buyers in self-serve. Routing alerts fire to the right AE
PATCHBOOK
Your branded workspace for analytics, notebooks, and reports. Ask "which accounts expanded this month?" in plain English. Get answers from your product data
Slack Intelligence
"What's Acme's usage this month?" Instant answers from your product data, right in Slack. Your team queries their accounts without leaving the conversation
Outbound + SDR Motion
Lemlist, Instantly, custom sequences. Enrichment, routing, campaign automation. Code-based prospecting wired to your Attio pipeline
RevOps + Deal Automation
Order forms, deal value calculations, territory routing, commission tracking. The operational layer that keeps your pipeline clean and your reporting accurate
05 / The Sprint

14 Days. Here's Exactly
What Happens.

We compress months of CRM implementation into a 2-week sprint. Every day has a purpose. You see progress in real time.

Day 1-3
Product Data Audit
Deep dive into your usage data, event streams, and product database. We map your signals, contextualize your raw data, and design the Attio architecture around your product model. CRM configured. PATCHBOOK deployed.
Day 4-7
Product Signals Live in Attio
Usage data flowing into every Attio record. Enrichment running. Health scores calculating. Your team sees which accounts are active, expanding, and at risk for the first time.
Day 8-12
Daily Releases
Every team request becomes a permanent automation. Views, alerts, scoring, PATCHBOOK notebooks. We ship overnight, you validate in the morning. The system compounds.
Day 13-14
Go-live + Stabilization
Full system running in production. Team trained. Documentation is the system itself. You decide: keep going, or take everything we built and run it yourself.
After the sprint
Sprint complete
Full Attio + GTM infrastructure live. Product data flowing. Enrichment running. Your team operates on real signals for the first time.
Ongoing retainer
Most clients keep us as their fractional GTM engineer. We own the stack day-to-day. Every team request becomes permanent infrastructure. The system compounds monthly.
Bridge to independence
Ready to hire a GTME? We maintain the system while they ramp. The codebase is AI-legible, so your new hire is effective in weeks, not months.
Full handoff
Take everything and run it yourself. The system was designed for exactly that. No lock-in. No tribal knowledge. Just infrastructure you own.
Is PATCH right for your Attio?
If most of these are true, we should talk.
We have product usage data that our sales team can't see in Attio
Enterprise buyers are hiding in our self-serve signups
We're on Attio (or migrating) and want it running on real product data
We're Series A or beyond with usage-based or PLG revenue
We know our best expansion signals exist. We just can't operationalize them
We have existing GTM infrastructure that nobody owns end-to-end
We can appoint a champion for 30 min/day during the sprint
Sound like you?
Book a Sprint Call
Drop your email. We'll show you what product signals you're leaving on the table.
The offer

2-Week Sprint.
Fully refundable.

Doesn't transform how your team sells on Attio? Full refund.
Keep everything we built either way. Config, data model, integrations. Yours.
Book a Sprint Call
or get a signal audit first
Drop your email. We'll send a breakdown of the product signals your Attio is missing.
Questions

Frequently Asked

What happens after the 2-week sprint?
Most clients keep us as their fractional GTM engineer on a monthly retainer. We own the full stack day-to-day: Attio, outbound, integrations, product data pipelines. Every month of work compounds into infrastructure you own. If the sprint doesn't deliver, full refund. You keep everything either way.
How is this different from hiring an Attio consultant?
A consultant configures your CRM. We build the infrastructure underneath it. After 6 months with a consultant, you have configurations. After 6 months with PATCH, you have a codebase: connectors, enrichment pipelines, automations, PATCHBOOK. Every month of work compounds into the system.
We're migrating from HubSpot/Salesforce. Can you handle that?
Yes. We've handled multiple CRM migrations to Attio. Data mapping, field translation, historical record migration, and pipeline reconfiguration. The migration happens within the 2-week sprint. You get a clean start with clean data.
We already have an Attio setup. Can you pick it up?
Yes. Many engagements start with inheriting an existing build. We audit what's there, clean it up, fill the gaps, and take ownership. The sprint covers the handoff and improvement. After that, we run it day-to-day or bridge you to a full-time hire. Either way, you get infrastructure that anyone can maintain.
Do we need a technical team?
No. We build every connector and integration. Your team uses Attio, PATCHBOOK, and Slack. No SQL, no code, no dashboards to configure. Your engineering team stays focused on product.
What happens if we stop working together?
You keep everything. The Attio configuration, the data model, the integrations, the code, PATCHBOOK. It all runs on your infrastructure. The codebase is self-describing, so your team or any AI tool can read, modify, and operate it.